H&M home-A new way of shopping

I first saw the H&M home collection in Helsinki this past summer. It was opening night and was not open to the public yet. Their home collection has now been launched in London as well and I went to take a look.
The collection is what you expect from H&M, cheap, colourful and fun. The surprise was the way you shop for the items. The items are displayed on walls and floor units but there are no shelves full of product. There are just one or two pieces displayed with a magnet with a photo and price of the product next to it. I was a little confused at why there were magnets next to the product until I found the metal shopping basket and the wall of all the products in magnet form. It is almost like virtual shopping but in a retail space!
I like that they have done something different to the shopping experience, although after you have browsed through the store you inevitably end up standing in front of the wall of magnets and shopping from there.
One of the best items was this cushion cover for £7.99:

 

last two photos: hm.com

Irina for Lanvin H&M-The countdown to Nov 23rd begins!

If you check out the blogs you will have seen this already a zillion times over. I had to join in as I am so excited. Thinking of taking a sicky on the 23rd to check this out.
Also, Irina looks fantastic in the lookbook, what a perfect choice. 



photos:f ashionologie

Sonia Rykiel pour H&M-watch the catwalk show live tonight!

H&M will be airing their Sonia Rykiel lingerie collaboration live tonight at 10pm (GMT) here from the Grand Palais in Paris. Expect a very sexy, sophisticated and Parisien collection as Tim Blanks reported. This collaboration as one twist to it, the H&M made lingerie will be sold in Rykiel's shops as well so you can go  away carrying a Rykiel bag instead of a plastic H&M!