Sweet or Gross?

I guess it is all depends on your past experience with birds whether you think the new AW Aquascutum ad campaign is sweet or gross. I showed this to some of the girls in my office and I either received a grimace or an awww cute. One girl said it depends if the birds are doves or pigeons. Well, considering that this was shot in Trafalgar Square in London, I'm going to say they are dirty pooping disease ridden little pigeons.
There is a video on the Aquascutum website here that shows you an archive campaign from 1955 shot in Trafalgar square with pigeons, I guess this was meant to bring back a classic ad, but to me all I can think of is how angry you would be if this bird poops all over your £1000 trench.