Zara is probably my favourite high street shop (apart from Topshop and Cos) and I have been waiting ages for them to catch up with online retailing.
Well, they have finally done it! I was ready to be blown away by their merchandise like I am in their shops, but I was very disappointed instead. Their lookbook is beautiful, clean and trendy, as shown above, but once you go into the online shop it seems like you walked into a completely different shop. The styling is very mumsy and the clean and chic style that Zara is known for is not being communicated.
The shoes and handbags are presented nicely, but they could do with a zoom tool here.
What do you think?