Friday, 20 August 2010


The name of this shop in Sweden is a mouthful, I am still not sure how you are meant to say it. This brand is by the same people that founded the denim line Cheap Monday. Weekday, to make it simpler, have the same cool, tough but breezy Swedish flare. And, it's cheap. I bought a printed t-shirt for approx £16 converted from SEK.

They also have a fantastic freezine where I learned that designer Ann-Sofie Back just moved back to her hometown of Stockholm from London and has been placed as head design for Cheap Monday starting this season as well as still working on her own line. Looking forward to it!
The zine also has features on up and coming artists and musicians and other designers.

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